Dyaco is on the move
We have been working hard on developing a new fresh look for Dyaco that better reflects our company today as well as our future vision and mission on where we are going in our Home, Commercial and Medical divisions with great new global partners including UFC and Philips.
We began this journey with a brand new Dyaco global website which has received great feedback and we will be further developing the site during 2019 with improved features and localization including language selection.
The other big new change is a brand new LOGO that better reflects who we are today but still connecting with our heritage. The new design is clear, fresh, friendly and modern. And it reflects our global position and ambitions. It also conveys youth and vitality as well as a company that is ON THE MOVE and growing rapidly. The new “teal” colour represents technology and innovation as well as youth, health and vitality.
We will be introducing the new Dyaco Corporate Identity in phases over the next few months with business cards the first priority and an updated website. A full new CI will be issued to all markets for local implementation.
Looking forward to seeing the new Dyaco identity around the globe in the coming months.
Dyaco grows UK business with new headquarters
Following a year of strong growth, leading fitness equipment provider Dyaco is moving to a new UK headquarters in Milton Keynes, marking a significant landmark for the company.
The 7,000 sq. ft. location will house the UK operations, finance and sales support teams as well as a dedicated parts warehousing space, enabling the team to have direct control of the stock and shipment of parts to ensure an extra fast and efficient service to customers. It will also act as a base for global and EMEA commercial and medical division operations. This will be key as the business and the European distributor network expands, particularly with the forthcoming roll-out of the Philips Physical Therapy product lines.
The office move will see the addition of an on-site product showroom, allowing key customers an exclusive opportunity to see new products and innovations before they launch to market.
Porsche new Macan X Johnny G Spirit bike
Porsche launched it’s new Macan model under the banner “Inspire Your Thrills”, challenging exciting activity combined with ultimate comfort creating unforgettable memories. The new Macan launch featured a combination of fast-paced speed surfing, extreme rock climbing, boxing training and the new Johnny G Spirit bike through a series of workouts in a Pop-up gym.
The Johnny G Spirit bike features The Ride of Truth programming which lets the user feel the excitement and vitality of exercise, inspiring a full enthusiasm of life through it’s cockpit style control panel.
Mind. Body. Bike.
China Sport Show 2019 Review
China Sport Show 2019 was held 25-28 May, 2019 in National Exhibition and Convention Center (Shanghai). Dyaco attended the show with 4 of its brands, SPIRIT / UFC training equipment / SOLE / XTERRA. Among them, SOLE SC300 stepper and Official Licensed UFC Training Equipment made their first public appearance at this show.
In order to be closer to the user’s experience, the theme of the exhibition is based on the consumer use situation, and the products are integrated into the home life as a display theme. Dyaco also cooperates with the Shanghai Mercedes-Benz AMG center to create a casual and fashionable living atmosphere.